8-13 April 2014 / via Ventura, 5 / Lambrate, Milano

Seven companies tell their story at
the Salone Internazionale del Mobile, 2014
when a new project for interiors begins at number 5 via Ventura in Milan -

The collaboration of Catellani & Smith, Adele-C,
Eclettis, Fiori di Latta, Italiana Cucine, Plinio il Giovane and Purho.


The setting is a minimalist structure, inhabited by light,
where the contrast between indoors and outdoors disappears
in a rarefied harmony.

The setting contains the idea of a house as a living space.

There is no time and there are no fashions.
There is no room for banality or extravagance.

Every furnishing item is designed and produced in all its aspects.

What guides this design brand is equilibrium,
found through the research into materials, artisan workmanship,
the use of technology and respect for the environment
and this is synthesized in forms that create a vision,
as if lines were able to anticipate emotions.

On the two floors of the ideal apartment in via Ventura n.5,
one breathes the scent of infinity and of refined taste,
that can be summed up in three words: Made in Italy.